When someone searches for your holiday let on Google, what do they see?
This is an important question.
Guests may search for your property after seeing it on Airbnb, Booking.com, Facebook, Instagram or after hearing about it from a friend.
They may also search for you after a previous stay.
If your property is easy to find on Google, you have a better chance of bringing people back to your own website.
That is where a Google Business Profile can help.
📍 What Is A Google Business Profile?
A Google Business Profile is the information box that can appear when someone searches for a business, place or property on Google.
It can include useful details such as:
✅ Property name
✅ Photos
✅ Website link
✅ Phone number
✅ Location
✅ Opening or contact information
✅ Reviews
✅ Questions and answers
✅ Updates
For holiday let owners, it can help make your property look more professional and easier to find.
🔍 Why It Matters For Holiday Lets
Many guests use Google before making a booking decision.
They might search for:
“Your property name”
“Holiday cottage near Stratford-upon-Avon”
“Dog-friendly cottage in Warwickshire”
“Weekend break near the Cotswolds”
If your Google presence is weak, guests may only find booking platforms or unrelated results.
But if your Google Business Profile is set up properly, guests may be able to find your property, view photos, read reviews and click through to your own website.
A simple journey might look like this:
Guest searches for your property
↓
Your Google Business Profile appears
↓
Guest views photos and reviews
↓
Guest clicks your website
↓
Guest contacts you directly
That journey can support more direct enquiries over time.
🏡 1. Use Your Property Name Clearly
Your Google Business Profile should use your property name clearly and consistently.
This matters because guests may search for your property by name after seeing it elsewhere.
Use the same name across:
✅ Your website
✅ Google Business Profile
✅ Facebook page
✅ Instagram profile
✅ Booking platforms
✅ Guest emails
✅ Review requests
✅ Printed guest information
Consistency helps guests recognise you.
It also helps Google connect your property name with your website and online presence.
📷 2. Add Good Quality Photos
Photos are one of the first things guests notice.
Your Google Business Profile should include clear, attractive photos of your property.
Useful photos might include:
✅ Front of the property
✅ Living room
✅ Kitchen
✅ Bedrooms
✅ Bathroom
✅ Garden or outdoor space
✅ Views
✅ Local area
✅ Special features
✅ Seasonal photos
Good photos help guests feel more confident.
They also encourage people to click through and learn more.
🌐 3. Link To Your Own Website
One of the most important parts of your Google Business Profile is your website link.
This gives guests somewhere to go after finding you on Google.
Your website can then give them more information, including:
✅ Full property details
✅ Photo gallery
✅ Local area information
✅ Guest reviews
✅ FAQs
✅ Contact form
✅ Direct enquiry options
Your Google Business Profile helps guests find you.
Your website helps them decide.
⭐ 4. Encourage Google Reviews
Reviews can make a big difference to guest confidence.
If someone finds your property on Google and sees positive reviews, they are more likely to trust what they see.
Google reviews can help show:
✅ Real guests have stayed
✅ The property is genuine
✅ People enjoyed their stay
✅ The owner is responsive
✅ The experience matches the description
After a guest has stayed, you can politely ask them to leave a review.
A simple message might be:
“Thank you again for staying with us. If you enjoyed your visit, we would really appreciate a Google review. It helps future guests find us and book with confidence.”
Reviews help build trust before someone even visits your website.
📝 5. Write A Helpful Description
Your Google Business Profile should include a clear description of your holiday let.
This does not need to be too long.
It should simply explain what the property is, where it is and who it is suitable for.
For example:
“A comfortable two-bedroom holiday cottage in Warwickshire, ideal for couples and small families looking for a relaxing countryside break close to local attractions.”
A good description may mention:
✅ Property type
✅ Location
✅ Number of guests
✅ Key features
✅ Local area
✅ Guest suitability
✅ Direct website link where appropriate
Keep it clear and accurate.
📍 6. Make Contact Details Easy To Find
Guests should not struggle to contact you.
Your Google Business Profile should make it easy for people to find the next step.
Depending on how you manage enquiries, this may include:
✅ Website link
✅ Phone number
✅ Email route through your website
✅ Contact form
✅ Booking enquiry page
If someone is interested, they should not have to search too hard.
The easier it is to contact you, the less likely you are to lose the enquiry.
🔁 7. Help Repeat Guests Find You Again
Repeat guests are valuable.
They already know your property.
They have stayed before.
They may be more likely to book directly next time.
But they need to be able to find you.
If they search your property name on Google, your Google Business Profile can help them return to your website.
A simple repeat guest journey might look like this:
Guest remembers your property
↓
Guest searches on Google
↓
Guest finds your profile
↓
Guest clicks your website
↓
Guest enquires directly
This is one reason your property name, Google profile and website should all work together.
📱 8. Keep Information Up To Date
Out-of-date information can create confusion.
It is worth checking your Google Business Profile regularly.
Make sure:
✅ Website link works
✅ Photos are up to date
✅ Contact details are correct
✅ Description is still accurate
✅ Reviews are being monitored
✅ Property name is consistent
✅ Any key details are correct
Even small errors can make your business look less professional.
A quick review every now and again can help keep things tidy.
🧭 Simple Google Business Profile Flow
Here is how your Google Business Profile can support direct bookings:
Guest searches on Google
↓
Your profile appears
↓
Guest sees photos and reviews
↓
Guest clicks your website
↓
Guest reads more information
↓
Guest sends a direct enquiry
The profile helps with visibility.
The website helps build trust and encourage action.
✅ Google Business Profile Checklist
Use this checklist to review your holiday let’s Google presence:
☐ Is your property name clear?
☐ Is your website link included?
☐ Are your photos good quality?
☐ Is your description helpful?
☐ Are your contact details correct?
☐ Do you have guest reviews?
☐ Are you asking happy guests for reviews?
☐ Is your location information accurate?
☐ Does your profile match your website branding?
☐ Would a guest feel confident after viewing it?
If several of these are missing, your Google Business Profile may not be working as hard as it could.
Final Thoughts
Your Google Business Profile can be a useful part of your holiday let marketing.
It helps guests find you, view photos, read reviews and visit your own website.
It is especially useful when guests search for your property by name.
If your profile looks professional and links clearly to your website, it can support more direct enquiries and help guests book with confidence.
Google visibility matters.
But it works best when it leads people somewhere useful.
That is why your Google Business Profile and your own website should work together.
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